Transferable value built on trust
Leadership insights that transform business strategy and human connection
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The Role of Predictability & Buy-In
In this inaugural episode of "The McFarland Method," Alex and Byron McFarland delve into the critical role of business valuation and the factors that influence it. They explore why business coaches prioritize valuation, the importance of predictability in earnings, and how buy-in from key employees can significantly impact a company's value. Through engaging discussions, they highlight the linkage between leadership vision, operational systems, and the multiplier effect on business value. Whether you're a business owner or a coach, this episode offers valuable insights into enhancing your business's worth by focusing on predictability and team alignment. Tune in to discover how to leverage these elements for sustainable growth and success.
The hosts
A father and son team bringing raw business wisdom from decades of real-world experience.
Our story
Two generations of business strategy distilled into honest, actionable conversations that cut through complexity.
In episode two of The McFarland Method, Alex and Byron unpack the story of a single construction employee who created roughly $15 million in enterprise value without owning a single share of the business. They explore how this key player took a company from $40 to $90 million in revenue by cracking complex, committee-based B2B sales, upgrading project management, and quietly transforming the firm’s entire operating system – all while being tied to the company by nothing more than a W2 and an annual bonus.
The takeaways
The episode breaks down non‑financial “ownership treatment” (agency, autonomy, and time freedom)
For coaches
Alex and Byron preview the members-only segment where they dig into the messy realities
The 15 Million Dollar Employee
